Proposition Development

Whether you are selling a product or offering a service, a fundamental  

Name the big, relevant change in the world:

  • Big stakes, huge urgency.
  • History/evolution to this stage

Show winners and losers:

  • Adapting = win
  • Status quo = lose - unacceptable, negative future.
  • Incumbents switch
  • How Start-ups are at an advantage

Tease the promised land:

  • Make it desirable and unachievable without outside help
  • Concrete criteria
    • Sales & Marketing
    • Marketing strategy that delivers
    • Focused and effective
    • Personalised to them

Introduce features / services that will overcome their challenges to reach the promised land. Call out Old Vs New way of doing things and call-out the risk of not adapting (to reinforce).

Produce evidence.

 
 

Feature 1

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Feature 2

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Feature 3

The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Vivamus sit amet semper lacus, in mollis libero. Nullam sit amet nisi condimentum erat iaculis auctor.