Why we exist
We are a B2B Marketing Agency based in London dedicated to helping B2B Start-ups and SMEs grow in London, and beyond.
Start-up Founders and SME Directors have enough to worry about without Marketing being another distraction; that's why we're here.
We act as a trusted adviser and implementation partner, taking the time to understand where you are on your journey before we do anything else.
B2B Marketing Strategy
A wise person once said: "Tactics without Strategy is just noise." We agree. Without the right elements (and mix) of Marketing Strategy in place, it is going to be a very long, slow, journey for your business.
Fundamental to the DNA of our team of GROWers is a constant curiosity. We love to keep up-to-date with the latest B2B Marketing; technology, trends, tips and tricks.
We use that knowledge to build Enterprise-quality Local, Regional and Global B2B Marketing Campaigns that deliver tangible results for our clients.
One of the biggest challenges for Start-ups is establishing a Value Proposition that truly represents them and what they are doing.
What is your Unique Selling Point? Is it actually all that different? What problems do you solve? Who are you talking to? What is your Value Proposition? Your value should not be dictated by price - or your customer.
Our team of GROWers is experienced in helping Start-up clients of all sizes identify, establish, iterate and refine clear, measurable and demonstrable benefits (Value Propositions) for their customers.
Any B2B Marketing Campaign can be good. We want to make them great.
Marketing Campaigns can become prohibitively expensive - but they don't need to be.
GROW: in London are experienced at designing Marketing Campaigns that align with our clients' objectives, budget, and business goals.
Moreover, we design them in a way that each B2B Marketing Tactic complements the other and delivers a tangible impact on the bottom line.
What are you waiting for?
If you think your brand is just a pretty logo and some pictures, we're off to a bad start. But it's not too late if you have an open mind.
A brand consists of layers. The base is the Vision, Mission, and Purpose - these are the raison d'être. Layer one is Identity (logo, tagline, website). The next is Competitor Research - how you differentiate your business. Finally Messaging - what does your Brand say about you?
We help you create an unfair advantage over your competitors.
To get where you're going, you've got to know where you've been.
For hundreds of years, valuable budget has been wasted on B2B Marketing. As John Wanamaker once quipped: "Half the money I spend is wasted; the trouble is I don't know which half."
When you are building your business, there are plenty of challenges. Marketing shouldn't be one of them. We help you take stock of performance to-date, how that tracks against industry standard and provide recommendations on what to do next.
Are you proactively drawing customers to your business and your sales team, and is it working? Are they the right kind of customers? Are they profitable customers?
Our Inbound B2B Marketing Strategies are designed to attract the right customers and to retain them.
We are experts in getting to know businesses, understanding their resources and challenges in order to design an Inbound B2B Marketing Strategy that will bring customers to you, instead of the other way around.
In an ideal world, all of our customers would fit our Ideal Customer Profile and walk in through our door with a handful of cash ready to spend.
Unfortunately, we don't live in an ideal world. But that's ok because we're not lazy, right?
Together we can build an Outbound B2B Marketing Strategy for you that will align resources, budget and B2B Marketing Tactics that will ensure your message is landing with, and in front your ideal customers.
The rest, as they say, is history.
Social Media Planning
LinkedIn has 500m Active Users, Facebook has 2.1bn Active Users and Twitter has 330m Active Users. If (nearly) everyone has an account, why aren't more brands successful with Social Media Marketing?
Social Media Planning isn't limited to the 'Big 3' - we help you build an effective Social Media Plan that will not only raise awareness of your brand but generate leads, product purchases / downloads and sign-ups. What's more, we will turn fans into super-fans and sceptics into believers.
As consumer behaviour continues to evolve, so does B2B Marketing.
It's no longer enough for a company to simply blast-out one-way messages. Prospective customers don't like it. In fact, those that have one-way traffic, don't tend to be around for long.
Forward-looking businesses are future-proofing themselves. They are not only building a community, but they are also building a tribe!
We can help you do just that.
B2B Marketing Tactics
Not all B2B Marketing Tactics were created equal, and there has never been a better time to take advantage!
At GROW: in London we have spent years developing, applying and refining our approach. By getting to know our clients before we start any project, we're able to outline bespoke Marketing Tactic recommendations that will not only build brand awareness but generate (the right) leads, excite audiences and turn prospects into loyal customers.
For many Start-ups and SMEs, it can be intimidating knowing where to start, let alone how or when to execute Marketing Campaigns; get the most from each Marketing Tactic; how to align complementary tactics and how to measure it all. That's where we come in.
B2B Social Media Marketing
Social Media Marketing has been at the forefront of many Companies' Marketing Tactics for a while now.
However, many companies are not getting it right or are spending too much time on menial tasks that are part of a fad and aren't likely to get much, if any traction.
We help you avoid having to worry by deploying tried and tested Social Media Marketing Tactics while managing all of your Social Media Accounts for you.
B2B SEO, PPC & Paid Media
With over 1.3bn websites in the world, how are you going to stand out from the crowd?
SEO is an area where everybody claims to be an expert. PPC & Paid Media is a place where a lot of Marketing Budget is wasted.
We audit, research and manage your Web presence and Paid Media, giving you more time to focus on other elements of your business.
B2B Influencer Marketing
Influencer Marketing has become a 'thing' recently, but it isn't for everyone.
Nor is Influencer Marketing as complicated as some Marketing Agencies and Marketing Consultants like to make out.
We work with you to identify whether Influencer Marketing is for you, which Influencers you should be looking to collaborate with, how to approach them, and how to know whether your Influencer Marketing is being effective.
B2B Content Marketing
B2B Content Marketing comes in many different guises.
We build compelling Marketing Content that attracts the right customers into our clients' Sales and Marketing pipeline and accelerates them through the pipeline - relevant and timely Marketing Content at each stage of their buying journey.
Whether you are looking for someone who can write web copy, blog content, how-to's, product/service/client videos or host a Podcast, we can help.
B2B Marketing Website
Your Marketing Website is a living, breathing platform where your customers are going to fall in (or out of) love with you - so it is important that you get it right.
Failing to get your Marketing Website right will see you lose business to your competitors. Nobody wants that.
Work with us to build / re-build your Marketing Website so that it excites, delights and informs your prospects and current customers alike.
B2B Case Studies
The first thing most Start-ups and small businesses are examples of previous work, previous clients, previous successes.
In some instances, a simple portfolio will suffice, but for many, more significant effort is required. That's where Case Studies come into the equation.
Team GROW: outline and manage the Case Study process from end-to-end, leaving you with written, video or audio collateral that future prospects will find it hard to ignore.
B2B White Papers
Content is king, right? We've all heard it before, it's nothing new. But few Start-ups and SMEs are acting (properly) on it.
Producing informative, insightful and thought-provoking White Papers is an effective way of not only building brand awareness but positioning and keeping your Start-up front-of-mind with Prospects, Customers and Partners alike.
We work with you to create industry-leading White Papers that will spark the kind of conversations you want to have.
B2B Community Management
Marketing has evolved over the last few years and it is only going to accelerate.
One-way messages are becoming less acceptable to customers and increasingly less effective. Customers in both the B2B and B2C arena are voting with their feet. Customers now want to feel like they belong. They want to feel like they are part of your journey. This is just the beginning.
We help you create and build that sense of Community with your tribe.